Why monitor your website

In brief: An e-shop outage during Friday lunch often costs more than the whole yearly plan for uptime monitoring. SSL or domain expiry without warning can mean up to 24 hours of full outage. Example calculation for a mid-size e-shop with €50,000 monthly revenue.

The real cost of downtime

Take a model SK e-shop:

• Monthly revenue: €50,000
• Working days per month: 22
• Peak hours (10:00-14:00 + 18:00-21:00) make up about 60% of daily revenue
• Peak hour ≈ €270 of revenue

A 1-hour outage on Friday at 12:00 = ~€270 lost profit. Add to that:

• Lost customer trust (impact on lifetime value)
• SEO penalty if Googlebot hits a 5xx error (Core Web Vitals drop)
• Cost of the IT staff handling the incident

Worst case: SSL or domain

When the SSL certificate expires, Chrome shows the "Your connection is not private" warning. Visitors hit "Back" - conversion drops to zero for everyone until you renew. And it can easily happen over the weekend when nobody's watching.

When the domain expires (you forgot to renew the registration), the whole DNS stops working. Email, website and status page - everything. Recovery also takes hours to days as the DNS changes propagate.

What prevention costs

Professional uptime monitoring including SSL and domain tracking costs €7 to €19 per month. That's the equivalent of one lost hour of revenue for the entire year.

ePulz.io specifically:

• Check every minute from multiple regions
• Alerts 30/14/7/3/1 days before SSL and domain expiry (including WHOIS for .sk/.cz/.eu/.com)
• Email + Telegram + Slack + Discord notifications
• Public status page for your customers
• 7 days free without a card

Conclusion

Website monitoring isn't just a nice extra. It's buying insurance for a fraction of the potential damage. If your site brings in revenue or leads above €5,000 monthly, there's no reasonable reason not to have it.

Try it free, decide later

7 days full access. No card. No auto-renewal.

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